One-to-one
interaction with customer is all you need to improve sales. But in this day and
age of technology, your POS system has to do it for you. It is equally
important for your business. Here are some of the benefits of POS system for
your retail or restaurant business to drive engagement in a positive way –
Tailored
Promotions
Just
the word “Great Deal” is enough to drive sales. Your POS system is smart enough
to know when to send promotion. You may need POS systems with equipments like POS cash drawer to control checkout
process. It is smart enough to determine who are more likely to respond to your
promotions.
For
example, your POS system can help you set up a system so you will know who will
stick to “Buy One Get One” offer. You can send another similar promotion later
to that customer. You may want to figure out and see who use those special
offers and send them another offers related to it. You can now have two
different promotions customized to customers who may respond to such kinds of
offers.
Customer
Loyalty
These
types of promotions give royal treatment to loyal customers and they are yet
another great ways to offer incentives to the ones who visit your retail or
restaurant business frequently. You need to look for POS systems which have
customer loyalty programs integrated according to your industry standards.
In
your loyalty program, it is recommended to build an aspect of surprise by
creating promotions of random prizes at specific levels of frequent visits,
purchases etc. For instance, you might offer gold, silver and bronze levels of
promotions in your retail business.
You
can notify your loyal customers to let them know when they will reach their
goal in your program. You may offer incentives to them and give them a reason
to shop more from your business. The more they shop from your business, the
more often they get promotions and discounts in a certain period of time.
Send
SMS and Emails
Did
you know that SMS has 95% of open rates within 3 minutes of delivery? You can
even send promotions to your customers directly from POS system who subscribe
to your SMS list. Your POS can even track the customers who open or use your
service. Then, you can apply vouchers to accounts of customers or profiles and
even surprise them when they visit your shop next time.
Targeted
Ads
There
are different ways to promote your business. There is no better place than
inside your restaurant or retail store. Promote images or videos of products,
entrees, services etc. with a digital customer display. Place these at
end-caps, POS, door check and customer inquiry terminals.
Keep
track on memberships
You
may definitely have outstanding monthly subscriptions or dues. You need to find
out who to pay and when. Or check who is buying what and when. Keep track on
their habits by looking at patterns in your POS program.
Benefits
of Vouchers for Your Retail Business or Restaurant
A
lot of customers prefer saving money. This is the reason behind the popularity
of vouchers in restaurants and retail businesses. POS systems have voucher
systems inbuilt which are very advanced and extensive. If you don’t know, voucher
is a type of transaction which you can redeem with a specific monetary value.
You can spend it only on specific items or for reasons online or on the stores.
Vouchers play a vital role in making reputation and credibility of your
restaurant or retail business. They are helpful to reach more potential buyers
and motivate existing buyers to return over and over again.
Use
Receipts
You
can set your POS system in a way to figure out what vouchers you can display on
receipts on the basis of purchase decisions of customers. Suppose a customer
spends over $100 in retail store, they can get voucher which provides 20% off
next purchase within a certain period. If they shop products over $50, they
will get 10% off their next shopping.
In
case of restaurant, if a customer buys two entrees, they may get a free desert
next time when they return and use vouchers on a certain period. You may experiment
and find out what works best. You can try different combinations in your
business. Watch your inventory move and sales hike.
Boost
Sales and collect data.
Ask
customers about the survey for a voucher. You may offer simply a free starter
for a meaningful customer data. Retailers may give away any gift with a
purchase of certain dollars for a survey. It’s like a win-win for both the
parties. You will collect the data which will help you make decisions in future
about the business. In addition, you will also surprise them with an option to
save more.
Give
Loyal Customers a Special Treat
When
a customer visits your business the most, they also buy the most. You may track
a data in your POS. send a voucher with a customized email. It may be for a
gift card. For example, shop a gift card worth $50 and get $5 voucher for next
purchase.
Other
Major Features to Look for
·
Store voucher and provide
after mentioning expiry date
·
Assign vouchers only to
loyal customers
·
Define how many times they
can redeem a voucher and give an expiry date
·
Issue voucher through
barcode on receipt.
·
Explain where to redeem a
voucher and what a voucher includes
·
Explain where to apply
this voucher and how.
So
these are the ways to improve customer engagement in your retail store or
restaurant. We hope you have got an idea with these simple solutions and what a
POS system can do for customer engagement.
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