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How POS System can interact with Your Customers? Are Vouchers Helpful to Drive Sales?


One-to-one interaction with customer is all you need to improve sales. But in this day and age of technology, your POS system has to do it for you. It is equally important for your business. Here are some of the benefits of POS system for your retail or restaurant business to drive engagement in a positive way –

Tailored Promotions

Just the word “Great Deal” is enough to drive sales. Your POS system is smart enough to know when to send promotion. You may need POS systems with equipments like POS cash drawer to control checkout process. It is smart enough to determine who are more likely to respond to your promotions.

For example, your POS system can help you set up a system so you will know who will stick to “Buy One Get One” offer. You can send another similar promotion later to that customer. You may want to figure out and see who use those special offers and send them another offers related to it. You can now have two different promotions customized to customers who may respond to such kinds of offers.

Customer Loyalty

These types of promotions give royal treatment to loyal customers and they are yet another great ways to offer incentives to the ones who visit your retail or restaurant business frequently. You need to look for POS systems which have customer loyalty programs integrated according to your industry standards.

In your loyalty program, it is recommended to build an aspect of surprise by creating promotions of random prizes at specific levels of frequent visits, purchases etc. For instance, you might offer gold, silver and bronze levels of promotions in your retail business.

You can notify your loyal customers to let them know when they will reach their goal in your program. You may offer incentives to them and give them a reason to shop more from your business. The more they shop from your business, the more often they get promotions and discounts in a certain period of time.

Send SMS and Emails

Did you know that SMS has 95% of open rates within 3 minutes of delivery? You can even send promotions to your customers directly from POS system who subscribe to your SMS list. Your POS can even track the customers who open or use your service. Then, you can apply vouchers to accounts of customers or profiles and even surprise them when they visit your shop next time.  

Targeted Ads

There are different ways to promote your business. There is no better place than inside your restaurant or retail store. Promote images or videos of products, entrees, services etc. with a digital customer display. Place these at end-caps, POS, door check and customer inquiry terminals.

Keep track on memberships

You may definitely have outstanding monthly subscriptions or dues. You need to find out who to pay and when. Or check who is buying what and when. Keep track on their habits by looking at patterns in your POS program.

Benefits of Vouchers for Your Retail Business or Restaurant

A lot of customers prefer saving money. This is the reason behind the popularity of vouchers in restaurants and retail businesses. POS systems have voucher systems inbuilt which are very advanced and extensive. If you don’t know, voucher is a type of transaction which you can redeem with a specific monetary value. You can spend it only on specific items or for reasons online or on the stores. Vouchers play a vital role in making reputation and credibility of your restaurant or retail business. They are helpful to reach more potential buyers and motivate existing buyers to return over and over again.

Use Receipts

You can set your POS system in a way to figure out what vouchers you can display on receipts on the basis of purchase decisions of customers. Suppose a customer spends over $100 in retail store, they can get voucher which provides 20% off next purchase within a certain period. If they shop products over $50, they will get 10% off their next shopping.

In case of restaurant, if a customer buys two entrees, they may get a free desert next time when they return and use vouchers on a certain period. You may experiment and find out what works best. You can try different combinations in your business. Watch your inventory move and sales hike.



Boost Sales and collect data.

Ask customers about the survey for a voucher. You may offer simply a free starter for a meaningful customer data. Retailers may give away any gift with a purchase of certain dollars for a survey. It’s like a win-win for both the parties. You will collect the data which will help you make decisions in future about the business. In addition, you will also surprise them with an option to save more.

Give Loyal Customers a Special Treat

When a customer visits your business the most, they also buy the most. You may track a data in your POS. send a voucher with a customized email. It may be for a gift card. For example, shop a gift card worth $50 and get $5 voucher for next purchase.

Other Major Features to Look for

·         Store voucher and provide after mentioning expiry date
·         Assign vouchers only to loyal customers
·         Define how many times they can redeem a voucher and give an expiry date
·         Issue voucher through barcode on receipt.
·         Explain where to redeem a voucher and what a voucher includes
·         Explain where to apply this voucher and how.

So these are the ways to improve customer engagement in your retail store or restaurant. We hope you have got an idea with these simple solutions and what a POS system can do for customer engagement.

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